Thursday, January 20, 2011

One step forward, Two steps back

We slog on through the slough of despair and over the mountains of bureaucracy. Funny how they're next to each other, isn't it? Finance is being the bugbear of the moment. The wheels of the pension fund grind slow and exceedingly fine, and trying to get the money all together in one place so that we can make a cash offer on a property is being an exercise in patience and persistence. It's definitely time to get a Kickstarter video made. Fortunately, our marketing director will be arriving on site later today, to take up residence, and we can hand that off to her. We'll see what else she can come up with as far as ways of adding to the fund in the immediate future.

In the meantime, I continue on with the business plan. I've finally gotten through the Product descriptions, and into the Market Comparison. I get one paragraph for each of our product lines to talk about how they compare to what's already available, and what makes our stuff better than everybody else's. That, of course, is relative, not absolute, but I have to be concise. At least there's no word count limit. Doing the business plan would otherwise be far too much like writing a research grant for my heart to stand. (I worked n three research grants during my association with the medical field. The last one put me in the ER with atrial fibrillation.) Just wrapped up a two hour session of writing and research, matter of fact, and am going to take a break to fetch a pair of earrings from inventory to fulfill an order received. At least the maille is still selling, even if sporadically.

The power of positive thinking, yes. I am determined that this is going to succeed. We will have our farm. We will have our business. We will create something sustainable and profitable that our children can inherit. We will do this without breaching our ethics or morals. It is possible. It may be a hard process, but nothing really worth having comes easy.

So back to the grindstone I go, with renewed determination.

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